Rules / India

Draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Second Amendment Rules, 2026

In consultationRegulationBinding

Draft rules that would make compliance with MeitY clarifications, advisories, directions, SOPs and codes of practice part of intermediaries' due-diligence duties (new Rule 3(4)), tied to safe-harbour. A revised draft of 21 Apr 2026 added a requirement for a continuous, clearly visible label on synthetically generated visual content for its full duration.

Why it matters

If finalised, MeitY's AI advisories would become effectively binding on platforms, and deepfake labels would need to stay on screen throughout a video.

What it requires

Labelling AI contentTransparency to usersPenalties

Penalties

Proposed: non-compliance would affect safe-harbour under Section 79 of the IT Act.

SourceMeitY: https://www.meity.gov.in/static/uploads/2026/04/ec197f1206279efb4964965f0dede6c1.pdfSecondary: https://www.meity.gov.in/static/uploads/2026/03/30591fc6e322dcbcc9dae84a0f02e9e7.pdf Checked against the source on 4 Oct 2026. Comments closed 7 May 2026. Still a draft as of the AZB India AI Regulatory Update dated 8 Sep 2026; no final notification found.

Cite this record

Draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Second Amendment Rules, 2026. Ministry of Electronics and Information Technology (MeitY). Status: In consultation. wheresthe.ai, https://wheresthe.ai/rule/in-it-rules-draft-second-amendment-2026/ (verified 4 Oct 2026).

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