Rules / European Union

Code of Practice on Transparency of AI-generated Content

In forceStandardNon-binding

Voluntary code supporting AI Act Article 50(2), (4) and (5): providers of generative AI systems commit to machine-readable marking and detectability of AI outputs; deployers commit to labelling deepfakes and AI-generated text published on matters of public interest, using an EU icon set. The Commission and AI Board confirmed it as an adequate tool to demonstrate compliance; about 190 organisations had signed by end July 2026.

Why it matters

Signing is the easiest way for generative-AI providers and publishers to evidence compliance with the Article 50 labelling duties that have applied since 2 Aug 2026.

What it requires

Labelling AI contentTransparency to users
SourceEuropean Commission - Shaping Europe's digital future: https://digital-strategy.ec.europa.eu/en/policies/code-practice-ai-generated-content Checked against the source on 4 Oct 2026. First draft 17 Dec 2025, second draft 3 Mar 2026, final code presented at closing plenary 10 Jun 2026.

Cite this record

Code of Practice on Transparency of AI-generated Content. European Commission AI Office (drafted by independent experts). Status: In force. wheresthe.ai, https://wheresthe.ai/rule/eu-code-of-practice-transparency-ai-generated-content-2026/ (verified 4 Oct 2026).

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