Requires service providers to add explicit (visible/audible) labels and implicit labels (metadata) to AI-generated text, images, audio, video and virtual scenes, and requires platforms distributing content to detect and flag AI content. App stores must check labelling compliance.
Why it matters
From 1 Sep 2025 every AI content service and content platform in China must apply both visible labels and embedded metadata.
What it requires
Cite this record
Measures for Labelling Artificial Intelligence-Generated and Synthesised Content. Cyberspace Administration of China (CAC), MIIT, MPS, NRTA. Status: In force. wheresthe.ai, https://wheresthe.ai/rule/cn-cac-ai-generated-content-labelling-measures-2025/ (verified 4 Oct 2026).
Line of Thought
Developments connected to this rule
What has happened that this rule shapes, or that shapes it. Pick one to keep following the thread.
- DevelopmentChina's mandatory labelling rules for AI-generated content take effect1 Sep 2025 · Rule change · CN
- DevelopmentOpenAI starts watermarking ChatGPT and Codex text in the EU to meet AI Act rules5 Oct 2026 · Launch · EU
- DevelopmentEU AI Office gains powers to enforce AI Act rules on general-purpose models2 Aug 2026 · Rule change · EU
- DevelopmentEU Digital Omnibus on AI enters force, delaying high-risk AI Act duties to 2027-2827 Jul 2026 · Rule change · EU
- DevelopmentEU finalises code of practice on marking and labelling AI-generated content10 Jun 2026 · Policy · EU
- DevelopmentBrazil's electoral court sets AI rules for 2026 elections, incl. 72-hour deepfake ban2 Mar 2026 · Rule change · BR
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