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Brazil's electoral court sets AI rules for 2026 elections, incl. 72-hour deepfake ban
TSE Resolution 23.755 requires campaign content made or altered with AI to state that it is synthetic and which technology was used, and bans new synthetic content using candidates' image or voice from 72 hours before voting until 24 hours after, even if labelled. AI systems may not rank candidates, recommend votes or generate sexualised deepfakes of candidates, and courts can shift the burden of proof where manipulation is hard to show.
Why it matters
Platforms and generative AI providers operating in Brazil face binding election-specific labelling, blackout and removal duties during the October 2026 general election.
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What led here
Earlier developments on the same thread
- DevelopmentCSET study of PLA tenders maps China's military AI shopping list17 Feb 2026 · Research · CN
- DevelopmentOfcom opens Online Safety Act probe into X over Grok sexualised deepfakes12 Jan 2026 · Enforcement or ruling · GB, EU
- DevelopmentChina's mandatory labelling rules for AI-generated content take effect1 Sep 2025 · Rule change · CN
What happened next
Later developments on the same thread
- DevelopmentSAG-AFTRA ratifies four-year studio deal restricting synthetic performers4 Jun 2026 · Deal · US
- DevelopmentEU finalises code of practice on marking and labelling AI-generated content10 Jun 2026 · Policy · EU
- DevelopmentEU Digital Omnibus on AI enters force, delaying high-risk AI Act duties to 2027-2827 Jul 2026 · Rule change · EU
- DevelopmentGoogle DeepMind publishes SynthID Bio watermarking for AI-designed proteins in Nature30 Sep 2026 · Research · GB, US
Same story elsewhere
What other countries and bodies did on this
- DevelopmentIndia notifies IT Rules amendment mandating deepfake labels and 3-hour takedowns10 Feb 2026 · Rule change · IN
- DevelopmentSouth Korea's AI Basic Act takes effect, with a one-year pause on fines22 Jan 2026 · Rule change · KR
- DevelopmentOpenAI starts watermarking ChatGPT and Codex text in the EU to meet AI Act rules5 Oct 2026 · Launch · EU
- DevelopmentEU AI Office gains powers to enforce AI Act rules on general-purpose models2 Aug 2026 · Rule change · EU
Rules in play
Laws and guidance this touches
- RuleTSE AI election rules 2026BR · In force · 2 Mar 2026
- RuleIT Rules SGI/deepfake amendmentIN · In force · 10 Feb 2026
- RuleDraft IT Rules Second AmendmentIN · In consultation · 30 Mar 2026
- RuleGenerative AI MeasuresCN · In force · 10 Jul 2023
- RuleDeep Synthesis ProvisionsCN · In force · 25 Nov 2022
Threads by topic: Elections Deepfakes Labelling AI content